Most of us know that more outreach and publicity would be helpful. At the same time, many of us feel this is not our wheel house and feel intimidated about learning the skill sets involved. The result is usually we try to find some outside person to do the job which often proves expensive, ineffectual, or both. Or we try to do it ourselves find it’s not really working and give up. It doesn’t have to be this way.
Sheryl Barto, who has been three decades in PR, is also an autism mom and founder of the very successful Smiling Goat Ranch (both Horse Boy Method and Movement Method) in Carbondale, CO.
